Brief Bio
I am a Vancouver-based marketer and my main area of expertise lies in the vast field of digital marketing. My experience spans across multiple platforms including web, email and social media with certifications in various areas such as inbound marketing, web analytics, and ads search. My primary focus is on client engagement, strategy and planning, and data analysis.
Born and raised in Hong Kong, I began my marketing journey right after completing my Bachelor's Degree in Hotel Management. I started as a Loyalty & Partnerships Assistant in an Asia-based hotel management company and was later promoted to the Marketing Services Officer position. Eventually I landed a Digital Marketing Executive role, where I took on more responsibilities and successfully achieved a significant milestone in my career by winning an affiliate marketing award during my tenure with the company.
After taking a short break from my marketing expertise, I decided to venture into the Food & Beverage industry. However, my passion for marketing never waned, and I eventually went back to my "true love" by taking on the Digital Marketing Specialist role for medical spa in Richmond, BC.
I'm on my way to take on my next challenge for career advancement and to make a bigger impact. With a diverse skill set honed over the years, I'm ready to embrace new challenges that come my way.
Core Skills
Website & Content
- + HTML5 & CSS
- Tools: Analytics 4 / Ads / Search Console / Business Profile
- SEO (Search Engine Optimization) & SEM (Search Engine Marketing)
- UX (User Experience)
Social Media
- Hootsuite
- Later (was Latergramme)
- Business Suite:
- (was Twitter)
EDM (Email)
- UTM Tracking
- Mailchimp
- Brevo (was Sendinblue)
Productivity
- Adobe Creative Suite (Photoshop / InDesign / Acrobat Pro)
- ✨ Canva
- 🎬 Capcut / InShot
- Office (Publisher / Outlook / Excel / Powerpoint / Word)