During my time with Medical Spa Club as a Digital Marketing Specialist, I:

• Planned and executed marketing initiatives that yielded revenue increases during the challenging COVID-19 time (10% annual growth)
• Managed two website revamp projects (medicalspaclub.com & skin101insider.com) that successfully improved SEO, UX and website performance: GTmetrix grade jumped from F to A; 20% organic traffic; doubled session durations & 20% reduction in bounce rates in user engagement; and 25% increase in booking conversions
• Developed bi-weekly newsletters with constant satisfactory open rates (40+%) and unsubscribe rates (0.2-0.3%) that surpass the industry benchmark
• Grew social media reach on Facebook (115%) and Instagram (45%) substantially

When I was the Digital Marketing Executive at Wharf Hotels, a career milestone that I achieved is that I:

• Won Best Travel Performance Marketing Campaign: APAC Best Rookie Award at Affilired Awards 2017 for pure revenue and ROI gains for the affiliate marketing campaign I led

As the Marketing Services Officer of Marco Polo Hotels, my main duties include the following:

• Formed strategic partnerships with alliance hotels, airlines and credit card companies such as: Asia Miles, KrisFlyer & PPS Club, Bank of China, DBS Corporate Card, Harbour City, Virgin Atlantic, Japan Airlines, Anantara and Tivoli for exclusive cross-brand promotional campaigns and offers
• Developed e-flyers and editorial content for 17 hotels across two brands (Marco Polo Hotels & Niccolo Hotels) through the brand website and the CRM of Global Hotels Alliance (the world’s largest alliance of independent hotel brands) that significantly boosted organic web traffic, click-through rates and reservation conversions
• Planned, designed and developed bi-lingual B2B (Marco Polo Rewards) & B2C (eTimes) newsletter

When I first began my career, I started as the Loyalty & Partnerships Assistant for Marco Polo Hotels. I:

• Analyzed, forecasted and promoted loyalty program membership enrollment and constantly exceeded annual targets by 5-10%
• Managed corporate rewards program profiles of 3k and guest loyalty program member records of 200k and maintained a data accuracy rate of over 90%