Marco Polo Hotels eTimes Newsletters (B2C)

Company
Marco Polo Hotels Group
Target Audience
Hotel clients
Email Marketing Platform
Expression by Isobar
Tools
HTML & CSS, Adobe Photoshop

Objective

To engage with the company’s clients.

Deliverables

  • Newsletter design
  • Manually written with HTML & CSS
  • Content development for the Global Hotel Alliance membership section to promote enrollment
  • Partnership with other Alliance hotels for newsletter exchange
  • Email database management of 300k records
  • Bi-lingual: English and Simplified Chinese
  • Bi-monthly schedule